startupgrowthx

Make this moment count You should listen to your customers. No, you shouldn’t, because “if I asked my customers what they wanted, they would have said: faster horses” (Henry Ford). So, what is it? Here’s the deal.With an innovation, you are trying to discover, build and tune the fine mechanics of a business model. Business model …

How should Innovators Really Talk to their Customers? Read More »

You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers. But there’s a world of difference between talk and action. What your customers say, and what they eventually do. Talking, and putting the …

The Ultimate Guide to Minimum Viable Products Read More »