What’s The Difference Between Growth Hacking And Digital Marketing

The term ‘growth hacking’ is becoming increasingly popular amongst business owners and marketers. But who exactly is a growth hacker, and what does he/she do? Before you hurry to a search engine, you should know that the descriptions of who a growth hacker is might sound similar to that of a digital marketer. Without delving …

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How should Innovators Really Talk to their Customers?

Make this moment count You should listen to your customers. No, you shouldn’t, because “if I asked my customers what they wanted, they would have said: faster horses” (Henry Ford). So, what is it? Here’s the deal.With an innovation, you are trying to discover, build and tune the fine mechanics of a business model. Business model …

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